AspireCard.com, Inc., the online marketer of the Aspire(R) Visa(R) credit card, today announced it has re-launched its highly successful interactive web site, www.aspirecard.com. While consumers can continue to enjoy the benefits of applying for an Aspire Visa online and receiving an answer within seconds, enhancements to the web site include the addition of an affiliate marketing program as well as an entirely different look that features the new Aspire logo.

new Aspire logo

“As the number of customers acquired online and those requiring account access and service on-line continues to increase, we find it necessary to continuously update and enhance the site consistent with our customers’ expectations,” said Richard House, president of AspireCard.com, Inc. and chief marketing and credit officer of its parent, CompuCredit Corporation (NASDAQ: CCRT). “Simultaneously, we have been working with our creative partners to reposition the Aspire brand, resulting in a re-designed Aspire logo. While the original logo has served us well, we feel that the new logo has greater appeal to our consumer audience – creditworthy individuals who may be overlooked by other credit providers – both online and offline.”

The new logo art is the work of Atlanta-based advertising agency Black Sheep, the cultural marketing and advertising division of WestWayne, Inc., an integrated marketing agency with offices in Atlanta, Tampa and Miami. According to House “the logo design is the result of several months of consumer testing and focus group assessment and represents the key values held by Aspire Visa customers – opportunity, empowerment and customer satisfaction.” House also noted that the new card logo would be incorporated in all consumer marketing materials across all channels utilized by AspireCard.com, Inc. and its parent, CompuCredit Corporation.

iXL Enterprises Inc. (www.ixl.com), an Atlanta-based Internet development firm, provided expertise in creative design and systems engineering to design, develop and deploy the new aspirecard.com web site. Mr. House said that the company will continue to add features to www.aspirecard.com. Some that are expected to come online later in the year include customer utilization features such as bill presentment and payment and account maintenance for all Aspire Visa cardholders.

“We have an excellent team in place to establish http://www.aspirecard.com/ as the premier site for on-line credit card marketing,” said Richard House, president of AspireCard.com, Inc.


AspireCard.com, Inc., a wholly owned Internet subsidiary of CompuCredit Corporation aunched its web site, www.AspireCard.com, in July of this year to meet the demand for real time approval of credit card applications on-line.

AspireCard: A SUCCESSFUL NEW AGENCY: BlackSheep, a new cultural marketing and advertising agency in Atlanta, is changing the way companies advertise and market to cultural groups. In just one year, the company’s billings are projected to reach $1 million for 2000. The agency’s account roster includes BellSouth Mobility, CompuCredit’s AspireCard.com and RJ Reynolds.


Celebrating the agency’s success are BlackSheep managing partners (l-r) Marlon Hubbard, art director/new business; Aretta Baldon, media brand strategist; Kendra Hatcher, director/VP, brand planner and Tobi Carvana-Moore, director/VP, creative director. BlackSheep, launched in January, 1999, is backed by WestWayne Inc., a $359 million integrated agency with offices in Atlanta, Tampa and Miami.